Hello again,
My last post talked about Aurifil products in some detail - in fact my friend Nicky kindly said I sounded like quite a nerd. However, my main reason for visiting Milan was to meet the team and find out more about the company and its history. Here I am going to share some snippets from my day.
Aurifil CEO Elena Gregotti grew up surrounded by the sewing industry. In 1957 her father Angelo founded Studio Auriga, and the company started producing punched program. In their neighbouring factory she showed me a vintage multi needle embroidery machine similar to that purchased by her father in post-war Italy.
In that period the designs were each individually punched into paper by a manually operated punch, and decorative patterns would then be created onto cloth.
Elena described very fond memories of observing these procedures as a young girl, amazed at the fine work and attention to detail needed to get the right results.
The family business developed and Studio Auriga now deals in very high tech Japanese Tajima embroidery machines, all of which I saw in action in the sister factory in Saronno.
They use amazing laser technology to cut designs on cloth as tough as leather, make intricate lace for haute couture and produce fine art pictures in collaboration with famous photographer Steve McCurry. The picture below has 4.6 million stitches, 87 thread colours and took several months to make – it was amazing in the flesh.
Elena also explained to me the meaning of the name Aurifil, which if pronounced correctly would sound like ow-re-fill, but unless you are Italian is just doesn’t quite roll off the tongue.
The Studio Auriga logo features Auriga himself and is the Latin word for the driver of a chariot. He is seen below with embroidery machines in place of horses. When the new thread business was developed in 2007 (Aurifil USA) they wanted to keep it attached to the original brand so took the “Auri” stem and added “fil” as filo is the Italian word for thread.
Elena’s passion and enthusiasm for Aurifil is matched by that of CBDO Alex Veronelli. His father co-founded the company back in 1983. Alex’s commitment to the brand is demonstrated through his mastery of social media platforms such as Twitter, Instagram and more recently Persicope. He genuinely loves what he does and has put the company right at the centre of the quilting world for both modern and traditional crafters. When we met I had one of those awkward moments when you feel like you know somebody because you have followed them in the virtual world and don't quite know what to say! However, my degree in Italian helped me along and we had a nice chat. I also met lots of other lovely people working behind the scenes.
During my day in Milan what I did learn is that many of the people at Aurifil HQ don’t really sew –with the exception of Elly in the Artistic Department who loves cross-stitch. So my next mission is to try and change this. My first volunteers are Brad and Alex, pictured below. They have opted to make a tie, to look the part when hanging out in Milan, one of the fashion capitals of the world. No pressure.
We are meeting up later this month so watch this space for updates. I may even have figured out how to Periscope the lesson and broadcast live by then. If not perhaps Mr Veronelli can help us out!
Check out @studioauriga on Twitter for a really good insight into the Tajima embroidery machines and videos of them in action.
For more information on historical embroidery techniques check out: https://en.wikipedia.org/wiki/Punched_tape
Thank you for stopping by.
Your comment was posted successfully! Thank you!
http://www.hyderabad.sandhyarathor.in/
http://www.hyderabad.sandhyarathor.in/shamshabad-escorts-agency.html
http://www.hyderabad.sandhyarathor.in/secunderabad-escorts-agency.html
http://www.hyderabad.sandhyarathor.in/manikonda-escorts-agency.html
http://sanyarathore.blogspot.com/
http://sanyarathore.mystrikingly.com/
http://sanyarathore.weebly.com/
http://sanyarathore.freeescortsite.com/
http://6942724f4c623.site123.me/
http://x.com/sanyarathore20
http://www.pearltrees.com/sanyarathore
http://gravatar.com/sanyarathore
http://seositecheckup.com/seo-audit/www.hyderabad.sandhyarathor.in
http://www.geocities.ws/sandhya/sandhya
http://a.pr-cy.ru/www.hyderabad.sandhyarathor.in/
http://ameblo.jp/sanyarathore/entry-12950367047.html
http://www.ameba.jp/profile/general/sanyarathore/
http://www.pearltrees.com/sanyarathore
http://www.apsense.com/user/sanyarathore
http://massage.net/members/sanyarathore.142868/#about
http://www.intensedebate.com/people/sanyarathore1
http://biknigirls.com/profile/sanyarathore
http://biknigirls.com/ad/257038
http://brkt.org/issue/contents/all/328/liquid-highways/12/all/1350#
http://sandhyarahoter2026.wixsite.com/sandhya
http://sandhyarahoter2026.wixsite.com/sandhya/post/hyderabad-call-girls-premier-escorts-and-services
http://sanyarathore.blogspot.com/2025/12/affordable-escort-services-in-hyderabad.html
http://www.blogger.com/profile/00364975469397585753
http://sanyarathore.blogspot.com/
http://sanyarathore.mystrikingly.com/
http://sanyarathore.weebly.com/
http://sanyarathore.freeescortsite.com/
http://6942724f4c623.site123.me/
http://sanyarathore.mystrikingly.com/blog/affordableescort-services-in-hyderabad-are-available-for-cash-payment-around
http://sanyarathore.freeescortsite.com/blog/detail/affordable-escort-services-in-hyderabad-are-available-for-cash-payment-around-the-clock/
http://6942724f4c623.site123.me/blog/affordable-escort-services-in-hyderabad-are-available-for-cash-payment-around-the-clock
http://sanyarathore.weebly.com/blog/affordable-escort-services-in-hyderabad-are-available-for-cash-payment-around-the-clock
http://sanyarathore.blogspot.com/2025/12/affordable-escort-services-in-hyderabad_17.html
http://sanyarathore.weebly.com/blog/a-thorough-overview-of-the-hyderabad-escort-service
http://sanyarathore.weebly.com/blog/hyderabad-call-girls-premier-escorts-and-services
http://sanyarathore.weebly.com/blog/247-service-available-through-hyderabad-escort-service
http://sanyarathore.weebly.com/blog/luxury-and-comfort-a-guide-to-escorts-at-courtyard-by-sanya-rathore-hyderabad
http://enkling.com/sanyarathore
http://joyrulez.com/sanyarathore
http://ok-gud.com/sanyarathore
http://doorspell.com/sanyarathore
http://aquarium.zone/sanyarathore
http://globbook.com/sanyarathore
http://www.wowonder.xyz/sanyarathore
http://castocus.com/sanyarathore
http://antspride.com/sanyarathore
http://facehun.com/sanyarathore
http://buzzakoo.com/sanyarathore
http://likeminds.fun/sanyarathore
http://realhindu.in/sanyarathore
http://to-portal.com/sanyarathore
http://social.sikatpinoy.net/sanyarathore
http://tannda.net/sanyarathore
http://www.blachat.com/sanyarathore
http://ecuamusica.com/sanyarathore
http://www.vevioz.com/sanyarathore
http://www.verdoos.com/sanyarathore
http://wiuwi.com/sanyarathore
http://www.flexartsocial.com/sanyarathore
http://www.highpricedating.com/sanyarathore
http://pornedup.com/users/sanyarathore/
http://hallbook.com.br/sanyarathore
http://paalk.com/sanyarathore
http://www.friend007.com/sanyarathore
http://x.com/sanyarathore20
http://biiut.com/sanyarathore
http://tokemonkey.com/sanyarathore
http://gaming-walker.com/sanyarathore
http://potswap.club/sanyarathore
http://webyourself.eu/sanyarathore
http://www.palscity.com/sanyarathore
http://expressafrica.net/sanyarathore
http://www.throwmeaway.se/artikel/historierevisionisten/
http://shorturl.at/Wnyt3
http://linktr.ee/sanyarathore
http://plaza.rakuten.co.jp/sanyarathore/diary/202512220000/
http://plaza.rakuten.co.jp/sanyarathore/
http://site-a7whzhdkm.godaddysites.com/
http://site-a7whzhdkm.godaddysites.com/f/247-service-available-through-hyderabad-escort-service
http://www.xn——7sbeqm1cli6i.xn—p1ai/guestbook
http://sanyarathore.gitbook.io/rathorsandhya/untitled
http://sanyarathore.gitbook.io/rathorsandhya
http://sanyarathore.gitbook.io/rathorsandhya/affordable-escort-services-in-hyderabad-are
http://wallhaven.cc/user/sanyarathore
http://joy.link/sanyarathore
http://756749.8b.io/
http://sexymonterrey.activeboard.com/t72383142/affordable-escort-services-in-hyderabad-are-available-for-ca/?page=last#lastPostAnchor
http://sexymonterrey.activeboard.com/t72383144/247-service-available-through-hyderabad-escort-service/?page=last#lastPostAnchor
http://gimolsztyn.iq.pl/nowa/photogallery.php?photo_id=3758
http://ccn.dynamics365portals.us/forums/general-discussion/d9b896c0-11df-f011-ad90-001dd8068b72
http://ccn.dynamics365portals.us/public-profile/e50ee55f-11df-f011-8543-001dd800b5cb/forum-posts
http://ccn.dynamics365portals.us/forums/general-discussion/dd73fff2-11df-f011-ad90-001dd8068b72
http://sanyarathore.activoblog.com/47483903/affordable-escort-services-in-hyderabad-are-available-for-cash-payment-around-the-clock
http://imageevent.com/sanyarathore
http://biolinky.co/sanyarathore
http://sanyarathore.onesmablog.com/the-best-things-you-can-find-in-hyderabad-80152164
http://sanyarathore.bloggazza.com/37906677/the-best-things-you-can-find-in-hyderabad
http://sanyarathore.blog-gold.com/53810843/the-best-things-you-can-find-in-hyderabad
http://sanyarathore.ampedpages.com/the-best-things-you-can-find-in-hyderabad-66032745
http://micro.blog/sanyarathore
http://lawschoolnumbers.com/sanyarathore
http://sanyarathore.creacionblog.com/38979890/the-best-things-you-can-find-in-hyderabad
http://sanyarathore.pointblog.net/the-best-things-you-can-find-in-hyderabad-88251876
http://cannabis.net/user/202955
http://www.papercall.io/speakers/sanyarathore
http://www.dibiz.com/sandhyarahoter2026
http://www.sociomix.com/u/sanyarathore/
http://www.sociomix.com/c/ugc/a-thorough-overview-of-the-hyderabad-escort-service/1579951766396288
http://yabookscentral.com/members/sanyarathore/profile/
http://sanyarathore.freeescortsite.com/blog/detail/hyderabad-call-girls-premier-escorts-and-services/
http://sanyarathore.ampblogs.com/the-best-things-you-can-find-in-hyderabad-75870072
http://golden-forum.com/memberlist.php?mode=viewprofile&u=215297
http://sanyarathore.blogdigy.com/the-best-things-you-can-find-in-hyderabad-61079087
http://sanyarathore.activosblog.com/37781073/the-best-things-you-can-find-in-hyderabad
http://social.contadordeinscritos.xyz/sanyarathore
http://social.contadordeinscritos.xyz/blogs/67330/Hyderabad-Call-Girls-Premier-Escorts-and-Services
http://www.annuncigratuititalia.it/author/sanyarathore/
http://www.bitsdujour.com/profiles/ofqHuy
http://whizolosophy.com/category/today-s-world-projecting-tomorrow/article-essay/hyderabad-call-girls-premier-escorts-and-services
http://whizolosophy.com/user/rathor
http://www.letsknowit.com/rathor47861
http://xn——7sbeqm1cli6i.xn—p1ai/guestbook
http://3dcftas.eu/op-eds/the-new-political-season-in-ukraine-with-a-rollback-of-reforms
http://www.throwmeaway.se/artikel/historierevisionisten/
http://shorturl.at/Wnyt3
http://linktr.ee/sanyarathore
http://plaza.rakuten.co.jp/sanyarathore/diary/202512220000/
http://plaza.rakuten.co.jp/sanyarathore/
http://site-a7whzhdkm.godaddysites.com/
http://site-a7whzhdkm.godaddysites.com/f/247-service-available-through-hyderabad-escort-service
http://www.xn——7sbeqm1cli6i.xn—p1ai/guestbook
http://sanyarathore.gitbook.io/rathorsandhya/untitled
http://sanyarathore.gitbook.io/rathorsandhya
http://sanyarathore.gitbook.io/rathorsandhya/affordable-escort-services-in-hyderabad-are
http://wallhaven.cc/user/sanyarathore
http://joy.link/sanyarathore
http://756749.8b.io/
http://sexymonterrey.activeboard.com/t72383142/affordable-escort-services-in-hyderabad-are-available-for-ca/?page=last#lastPostAnchor
http://sexymonterrey.activeboard.com/t72383144/247-service-available-through-hyderabad-escort-service/?page=last#lastPostAnchor
http://gimolsztyn.iq.pl/nowa/photogallery.php?photo_id=3758
http://ccn.dynamics365portals.us/forums/general-discussion/d9b896c0-11df-f011-ad90-001dd8068b72
http://ccn.dynamics365portals.us/public-profile/e50ee55f-11df-f011-8543-001dd800b5cb/forum-posts
http://ccn.dynamics365portals.us/forums/general-discussion/dd73fff2-11df-f011-ad90-001dd8068b72
http://sanyarathore.activoblog.com/47483903/affordable-escort-services-in-hyderabad-are-available-for-cash-payment-around-the-clock
http://imageevent.com/sanyarathore
http://biolinky.co/sanyarathore
http://sanyarathore.onesmablog.com/the-best-things-you-can-find-in-hyderabad-80152164
http://sanyarathore.bloggazza.com/37906677/the-best-things-you-can-find-in-hyderabad
http://sanyarathore.blog-gold.com/53810843/the-best-things-you-can-find-in-hyderabad
http://sanyarathore.ampedpages.com/the-best-things-you-can-find-in-hyderabad-66032745
http://micro.blog/sanyarathore
http://lawschoolnumbers.com/sanyarathore
http://sanyarathore.creacionblog.com/38979890/the-best-things-you-can-find-in-hyderabad
http://sanyarathore.pointblog.net/the-best-things-you-can-find-in-hyderabad-88251876
http://cannabis.net/user/202955
http://www.papercall.io/speakers/sanyarathore
http://www.dibiz.com/sandhyarahoter2026
http://www.sociomix.com/u/sanyarathore/
http://www.sociomix.com/c/ugc/a-thorough-overview-of-the-hyderabad-escort-service/1579951766396288
http://yabookscentral.com/members/sanyarathore/profile/
http://sanyarathore.freeescortsite.com/blog/detail/hyderabad-call-girls-premier-escorts-and-services/
http://sanyarathore.ampblogs.com/the-best-things-you-can-find-in-hyderabad-75870072
http://golden-forum.com/memberlist.php?mode=viewprofile&u=215297
http://sanyarathore.blogdigy.com/the-best-things-you-can-find-in-hyderabad-61079087
http://sanyarathore.activosblog.com/37781073/the-best-things-you-can-find-in-hyderabad
http://social.contadordeinscritos.xyz/sanyarathore
http://social.contadordeinscritos.xyz/blogs/67330/Hyderabad-Call-Girls-Premier-Escorts-and-Services
http://www.annuncigratuititalia.it/author/sanyarathore/
http://www.bitsdujour.com/profiles/ofqHuy
http://whizolosophy.com/category/today-s-world-projecting-tomorrow/article-essay/hyderabad-call-girls-premier-escorts-and-services
http://whizolosophy.com/user/rathor
http://www.letsknowit.com/rathor47861
http://xn——7sbeqm1cli6i.xn—p1ai/guestbook
http://3dcftas.eu/op-eds/the-new-political-season-in-ukraine-with-a-rollback-of-reforms
http://sanyarathore.tinyblogging.com/the-best-things-you-can-find-in-hyderabad-83086880
http://marketplace.trinidadweddings.com/author/sanyarathore/
http://actfornet.com/kb/comment/1452/
http://sanyarathore.bloggadores.com/38027701/the-best-things-you-can-find-in-hyderabad
http://www.gabitos.com/DESENMASCARANDO_LAS_FALSAS_DOCTRINAS/template.php?nm=1766400450
http://web.doopinet.com/sandhyarahoter2026
http://web.doopinet.com/post/227201_http-www-hyderabad-sandhyarathor-in.html
http://www.sociomix.com/c/ugc/luxury-and-comfort-a-guide-to-escorts-at-courtyard-by-sanya-rathore-hyderabad/1579951766400808
http://www.whizolosophy.com/category/wisdom-knowledge/article-column/24-7-service-available-through-hyderabad-escort-service
http://sanyarathore.full-design.com/the-best-things-you-can-find-in-hyderabad-81553907
http://sanyarathore.diowebhost.com/94156312/the-best-things-you-can-find-in-hyderabad
http://sanyarathore.blogsuperapp.com/39671811/the-best-things-you-can-find-in-hyderabad
http://artelis.pl/autor/profil/236830
http://bokcirklar.se/medlemmar/sanyarathore/profile/
http://sanyarathore.blogspot.com/2025/12/luxury-and-comfort-guide-to-escorts-at.html
http://sanyarathore.livebloggs.com/45772412/the-best-things-you-can-find-in-hyderabad
http://www.boyardsbull.fr/brennus/?q=image%2F1527-23#comments
http://sanyarathore.blogocial.com/the-best-things-you-can-find-in-hyderabad-74992616
http://sanyarathore.thenerdsblog.com/45135054/the-best-things-you-can-find-in-hyderabad
http://sanyarathore.pages10.com/the-best-things-you-can-find-in-hyderabad-74429985
http://www.bizmaker.org/business-services/sanyarathore
http://sanyarathore.snack-blog.com/39270063/the-best-things-you-can-find-in-hyderabad
http://sanyarathore.tusblogos.com/39567046/the-best-things-you-can-find-in-hyderabad
http://sanyarathore.blazingblog.com/39137897/the-best-things-you-can-find-in-hyderabad
http://brkt.org/issue/contents/%C2%A7ll/383/of-pop-and-prostheses-vienna-1965-72/4/bracket-goes-soft/200
http://castocus.com/blogs/41841/Luxury-and-Comfort-A-Guide-to-Escorts-at-Courtyard-by
http://xiglute.com/profile/21648513
http://xiglute.com/blogs/21648513/219078/affordable-escort-services-in-hyderabad-are-available-for-cash
http://los-cabildos.hellobox.co/7554890/247-service-available-through-hyderabad-escort-service
포천출장마사지 서비스는 포천광역시 전역에서 편안하게 전문 마사지를 받을 수 있는 출장 홈타이 서비스입니다. 고객님이 계신 곳으로 여성 전문 테라피스트가 직접 포천출장마사지
Kata rajabandot sering muncul dalam berbagai diskusi online, membuat banyak orang penasaran tentang asal-usul dan makna sebenarnya dari istilah tersebut. https://www.carre-aix.com/contact/
This is such a great resource that you are providing and you give it away for free. I love seeing blog that understand the value of providing a quality resource for free. Flixy TV Stick
Nice post. I was checking constantly this blog and I am impressed! Extremely helpful information specially the last part I care for such info a lot. I was seeking this particular information for a very long time. Thank you and good luck. 여성전용마사지
저희 인천출장안마는 고객님이 가장 편안함을 느끼는 곳으로 직접 찾아가, 불필요한 이동 없이 오롯이 휴식에만 집중할 수 있도록 도와드립니다. 자택, 숙소, 오피스텔 인천출장마사지 등 인천출장마사지
Leave a comment