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Meeting the Aurifil team in Milan

Hello again,  My last post talked about Aurifil products in some detail - in fact my friend Nicky kindly said I sounded like quite a nerd.  However, my main reason for visiting Milan was to meet the team and find out more about the company and its history. Here I am going to share some snippets from my day. Aurifil CEO Elena Gregotti grew up surrounded by the sewing industry.  In 1957 her father Angelo founded Studio Auriga, and the company started producing punched program.  In their neighbouring factory she showed me a vintage multi needle embroidery machine similar to that purchased by her father in post-war Italy. In that period the designs were each individually punched into paper by a manually operated punch, and decorative patterns would...

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