Hello again,
My last post talked about Aurifil products in some detail - in fact my friend Nicky kindly said I sounded like quite a nerd. However, my main reason for visiting Milan was to meet the team and find out more about the company and its history. Here I am going to share some snippets from my day.
Aurifil CEO Elena Gregotti grew up surrounded by the sewing industry. In 1957 her father Angelo founded Studio Auriga, and the company started producing punched program. In their neighbouring factory she showed me a vintage multi needle embroidery machine similar to that purchased by her father in post-war Italy.
In that period the designs were each individually punched into paper by a manually operated punch, and decorative patterns would then be created onto cloth.
Elena described very fond memories of observing these procedures as a young girl, amazed at the fine work and attention to detail needed to get the right results.
The family business developed and Studio Auriga now deals in very high tech Japanese Tajima embroidery machines, all of which I saw in action in the sister factory in Saronno.
They use amazing laser technology to cut designs on cloth as tough as leather, make intricate lace for haute couture and produce fine art pictures in collaboration with famous photographer Steve McCurry. The picture below has 4.6 million stitches, 87 thread colours and took several months to make – it was amazing in the flesh.
Elena also explained to me the meaning of the name Aurifil, which if pronounced correctly would sound like ow-re-fill, but unless you are Italian is just doesn’t quite roll off the tongue.
The Studio Auriga logo features Auriga himself and is the Latin word for the driver of a chariot. He is seen below with embroidery machines in place of horses. When the new thread business was developed in 2007 (Aurifil USA) they wanted to keep it attached to the original brand so took the “Auri” stem and added “fil” as filo is the Italian word for thread.
Elena’s passion and enthusiasm for Aurifil is matched by that of CBDO Alex Veronelli. His father co-founded the company back in 1983. Alex’s commitment to the brand is demonstrated through his mastery of social media platforms such as Twitter, Instagram and more recently Persicope. He genuinely loves what he does and has put the company right at the centre of the quilting world for both modern and traditional crafters. When we met I had one of those awkward moments when you feel like you know somebody because you have followed them in the virtual world and don't quite know what to say! However, my degree in Italian helped me along and we had a nice chat. I also met lots of other lovely people working behind the scenes.
During my day in Milan what I did learn is that many of the people at Aurifil HQ don’t really sew –with the exception of Elly in the Artistic Department who loves cross-stitch. So my next mission is to try and change this. My first volunteers are Brad and Alex, pictured below. They have opted to make a tie, to look the part when hanging out in Milan, one of the fashion capitals of the world. No pressure.
We are meeting up later this month so watch this space for updates. I may even have figured out how to Periscope the lesson and broadcast live by then. If not perhaps Mr Veronelli can help us out!
Check out @studioauriga on Twitter for a really good insight into the Tajima embroidery machines and videos of them in action.
For more information on historical embroidery techniques check out: https://en.wikipedia.org/wiki/Punched_tape
Thank you for stopping by.
One of the most important tasks in your weight loss journey is to track your calories. In order to lose weight, one must burn more calories than they consume. Keeping tabs on your calories helps you keep understand where you stand in your fitness journey. While most people do keep track of their calorie intake, it is just as necessary to know how many calories one is burning at the same time. In addition to helping you understand how you are doing, tracking your calories can also help you remain motivated.
https://ipsnews.net/business/2022/02/23/levitox-reviews-ancient-tree-sap-to-lose-weight/
https://ipsnews.net/business/2022/02/18/slimfit-reviews-does-these-ingredients-melts-fat-safer/
Hair is made up to keratin (protein). Consume protein diet to make your hair strong, shiny and luscious. Extreme low protein diets can cause hair fall. Ensure that you’ll add chicken, dairy products, eggs, legumes and nuts in your daily life for healthy hair. Consuming protein rich diet will help to increase hair growth.
https://ipsnews.net/business/2022/03/05/revifol-reviews-does-it-really-works-learn-facts/
https://ipsnews.net/business/2022/02/23/trichofol-ingredients-reviews-is-the-samurai-secret-legit/
Stress can also influence your behaviors. You may not sleep well, may make unhealthy diet choices, and may skip the exercise. Stress can also make you feel irritable and exhausted, making it harder to get along in your relationships or be productive at work or school. These feelings and behaviors can contribute to and sustain the negative cycles of anxiety and depression. While we can’t eliminate stress from our lives, we can learn approaches to reduce and manage stress effectively, building resilience to help navigate life’s ups and downs.
https://ipsnews.net/business/2022/03/10/unabis-cbd-gummies-shark-tank-reviews-its-reduces-pain-chronic-aches/
https://ipsnews.net/business/2022/03/10/medigreens-cbd-gummies-shark-tank-reviews-real-users-reveal-this-awful-effects/
Then the more you lose focus due to depression, the harder and more pointless it all seems. You get stuck in that loop. Similarly, anxiety and depression are linked. If it feels like you’re not getting enough done due to loss of concentration, then you can get anxious, which makes it even harder to concentrate.
http://ipsnews.net/business/2022/03/09/mushroom-brain-boost-ingredients-reviews-memory-booster/
https://ipsnews.net/business/2022/02/18/liquid-meditation-reviews-ingredients-to-enhance-memory/
I think this is an informative post and it is very useful and knowledgeable. therefore, I would like to thank you for the efforts you have made in writing this article.
https://ipsnews.net/business/2021/12/03/best-health-keto-uk-reviews-burn-fat-for-energy-not-carbs/
https://ipsnews.net/business/2021/09/21/keto-forte-customer-reviews-real-truth-exposed-my-report/
Leave a comment